We created Free'ist because we wanted to help consumers break free from sugar and reduce their sugar intake without compromising on taste.

We want to provide choice and add a bit of fun to the Free From Category.

Our aim is break down the barriers and perception that without sugar, food won't taste good.

Here at Free’ist, we feel we have started to do this and our award winning products are testament to us.

Our vision is to be the leading brand of sugar free & no added sugar products and to supercharge the sugar free snacking category.

We plan to do this with an array of innovative, sugarless, great tasting products. Taste is at the heart of everything we do and is something we don’t compromise on. We are Free'ist, we are the most free...

Be good to yourself with
Free'ist logo and join us on our sugar free revolution.