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Well you are not alone, recent market research highlighted that 92% of Irish consumers were concerned about sugar, and that over 50% were actively trying to reduce their sugar intake.

We often eat a lot of refined sugar without even knowing. In fact, on average we consume 2-3 times the recommended amount our bodies can safely process, impacting our hearts, pancreas, liver, brains and waistlines linked to a lot of health issues.  Some people have labelled this as epidemic of ill health!

Speaking about Sugar Swap Week, Catherine Downey, The Sporty Dietitian said, “The FREE’IST Sugar Swap Week is such a great opportunity to encourage a better understanding of sugar intake and its impact on health. There are several simple alternatives to sugar-laden foods including the delicious FREE’IST snack range. The aim of the initiative is to help consumers see the nutritional and health benefits that can come from a low-sugar diet. Why not try giving up sugar for a week? I’m sure you will notice the difference in your body, mood and energy after one week!”

Let’s start a journey to making going ‘sugar free’ realistic, balanced and enjoyable.

Have you tried giving up sugar for a week yet? We would love to know how you got on, and share with us any recipes you have used on FREE’IST Facebook & Instagram!