What exactly does this mean?

Whenever you see the Sugarwise logo on our products you can be assured it has undergone stringent testing and is low in free sugars.

Who are Sugarwise?

Sugarwise are an international authority for sugar claims and their Sugarwise marque is the trusted and recognised sign guaranteeing that the sugar claims made on packaging have been independently verified that the product is within the appropriate guidelines.


The Sugarwise standard has been developed with the help of Cambridge University and Caltech scientists and is in line with World Health Organisation guidelines on sugar.

Why is the Sugarwise logo important?

Consumers are becoming more and more interested in sugar and healthy eating and this label appeals to the growing number of sugar-conscious consumers, and communicates easily that our product is low in free sugars.

Regarding the Free’ist taste in comparison to other sugary treats, Sugarwise Founder, Rent Platings states:

“Most people wouldn’t even believe it were possible, but they taste exactly the same!
The Sugarwise logo is a great way for these products to get themselves noticed on shelf"

Find out more at www.sugarwise.org